Chilis Big Crispy Chicken Sandwich Joins the $10.99 3 For Me Menu

Chili's is taking another shot at fast food value meals with a new Big Crispy Chicken Sandwich added to its $10.99 3 For Me menu.

The chain announced the move in an official PR Newswire release, positioning the sandwich as a bigger, sit-down alternative to the lower-price value meals currently being pushed by fast food competitors. The deal includes the Big Crispy Chicken Sandwich, bottomless chips and salsa, and a drink starting at $10.99 at participating restaurants.

The Big Crispy Chicken Sandwich is built around a hand-battered chicken breast, pickles, lettuce, tomato, and sauce on a toasted bun. Chili's is framing the item as a direct answer to what it calls fast food's so-called value meals, leaning into the idea that customers are still willing to visit casual dining restaurants if the price feels competitive.

The timing makes sense. Restaurant brands have spent much of 2026 trying to win back guests who are tired of rising menu prices. Fast food chains have leaned on smaller bundles, limited-time deals, and value menus. Chili's is betting that a full-service meal with chips and a drink can compete in the same value conversation without feeling like a smaller portion.

For Chili's, the Big Crispy Chicken Sandwich also continues a broader strategy that has helped the chain stand out on social media. Its 3 For Me platform has become a recognizable offer because it is easy to understand: an entree, appetizer, and drink at a set price. Adding a large chicken sandwich gives the menu a more direct comparison point against popular fast food chicken sandwiches.

The launch also gives Chili's a clearer way to talk to customers who are comparing every meal purchase more carefully. A $10.99 restaurant meal is not the same as a drive-thru bundle, but the chain is arguing that the added appetizer, drink, and table-service experience make the deal more competitive than it looks at first glance.

Chicken sandwiches remain one of the most crowded restaurant categories, but they are also one of the easiest for diners to compare. A crispy chicken sandwich with fries or chips has become a benchmark value item across fast food, casual dining, convenience stores, and delivery apps. Chili's is using that familiar format to make the 3 For Me offer feel current without having to explain a complicated promotion.

The food itself matters because value claims only work when the item feels substantial. Chili's is not pitching a snack or a stripped-down combo. It is selling a full casual dining meal built around a large crispy chicken sandwich, with chips and salsa on the table and a drink included. That gives the chain a simple message for guests who are comparing lunch or dinner options by total spend.

The company is also using the launch to poke fun at quick-service competitors. The campaign includes a food court-themed setup that puts Chili's value message beside the kinds of fast food meals customers might normally compare it against.

The new sandwich is available now as part of the $10.99 3 For Me menu at participating Chili's locations. Prices and availability can vary by restaurant, and delivery pricing may differ from in-restaurant pricing.

For diners, the important question is not just whether Chili's can beat fast food on price. It is whether the full meal feels like a better deal once the chips, drink, service, and portion size are included. That is the value argument Chili's is trying to win.

Source: Chili's via PR Newswire. Image courtesy of Chili's.