Jollibee x Final Fantasy XIV Is the Food Collab Nobody Saw Coming

Jollibee is teaming up with Final Fantasy XIV for a full limited-time collaboration launching April 21 — and it includes themed meals, exclusive merch, and an in-game emote that marks the first time an “Eat Chicken” emote has ever been released in North America through a brand partnership. It’s a lot, and it works.

The collab runs April 21 through May 31, 2026, and it’s timed to coincide with the Final Fantasy XIV Fan Festival 2026 happening in Anaheim from April 24-25. If you’re attending Fan Fest, this is the meal to get beforehand.

The Meals

The themed Jollibee x FFXIV Box Meals come with Chickenjoy — Jollibee’s iconic fried chicken — alongside Jolly Spaghetti, rice, and a drink, all packaged in Final Fantasy XIV-branded boxes. The characters featured are pulled from the FFXIV universe, including the beloved Moogle, Chocobo, and others from the game’s roster.

The Merch

The merchandise line includes a Moogle hoodie, Moogle T-shirt, Chocobo crewneck sweater, and Chocobo T-shirt. These are real, wearable pieces — not promotional junk. The Chocobo crewneck in particular has already generated significant pre-release interest online.

The In-Game Emote

This is the detail that’s driving the most conversation. The “Eat Chicken” emote — redeemable via QR code with a qualifying meal purchase — lets your FFXIV character eat Jollibee’s Chickenjoy in-game. It’s the first North American release of this emote ever. For FFXIV players, that’s a collectible. For everyone else, it’s a weird and wonderful crossover moment.

Source: Jollibee Foods / PR Newswire, April 8, 2026

Image courtesy of Jollibee / PR Newswire