The power of social media is undeniable, especially Twitter. I mean Donald Trump basically became the President of the United States with zero experience in politics because his Troll-Tweet game is so strong.

twitter

Now I’ve recently been obsessed with the Netflix show Chef’s Table, and even though each one of the renowned Chefs on the program comes from a different culinary background, there’s a trait that pretty much all of them share: persistence.

Many of them were toiling away for years and doing what they loved before they received any recognition, keeping a positive attitude the entire time before they enjoyed any kind of return.

All it took was one magazine review, or one critic’s dining experience, for word of mouth to build until their list of clients exploded to astronomical levels.

In the modern world of social media, sometimes all it takes is a single viral tweet to help a business turn around. Which is exactly what happened with La Casa bakery in Houston, Texas.

Twitter user Jackie Garza tweeted a video of her 70-year-old father busting his butt to bake bread along with a message that he was thinking of closing up his shop, something she didn’t want to happen.

So she reached out to the internet for some help in getting potential customers and boy, did it work.

As of now the video has reached 1.11 million views and has racked up nearly 60k retweets. The success got local news station Houston ABC13 interested in her family’s story.

Garza, an 18-year-old High School Senior told ABC News that business dropped after Hurricane Harvey and the thought of her father getting rid of the store broke her heart as she wanted to help run it when she was done with college.

“He told my mom he was thinking about selling, and he even had an offer. I begged him not to sell, to wait for me to get through college and then make me a part owner. I know all the hard work my parents put into this. They work from early in the morning until late at night, even though we close at 5 p.m. … The quality of the food and the authenticity of it is amazing.”

The success came as a huge surprise to Jackie’s father, Trinidad Garza who says that he “didn’t know anything about Twitter” before his daughter sent out the fateful tweet that saved his business.

Social media is now becoming a big part of La Casa’s marketing strategy and Jackie tweets out photos of their signature breads and dishes.

“I’m now in charge of all the social accounts, and I’ve set up a Twitter account for La Casa, we’re on Yelp now, and I’m working on a web page,” Jackie said.

So yes, social media is definitely used to troll people and make them feel dumb as hell, but it’s also a pretty great tool for saving family businesses, too.

Who’da thunk?

Leave a Comment

Your email address will not be published. Required fields are marked *